The article also missing one piece: besides Kidd, the Lakers also wanted to add Kurt Rambis to the coaching staff. Rambis has one of the worst coaching records in NBA and should not be considered, seriously, just because his wife, Linda Rambis, is close friend to Jeanie Buss.
I agree that there are better candidates including Mark Jackson, who is generally credited for building the Warriors elite foundation nowadays, and Kidd. Woodson is better than Vogel/Hollins, IMO.
I wonder why Jeanie Buss didn't consider Kidd or Jackson as head coach. Because of their scandals? (both have had sexual/marital scandals) However, the Lakers management are certainly not lacking in scandals themselves. The current state of the Lakers are not going to attract many superstars to join them. The Clippers, with their wealthy and enthusiastic owner, and coach Doc Rivers (now without the burden of his son in the team), are now the preference for players who want to play in LA.